WORK SELECTION
2017 CHANDO GIFT BOX Package Design
MAYSU COUNTER DESIGN
BOSE WINDOW DISPLAY FURNITURE DESIGN – TRIPOD
A good design is driven by needs and defined by constraints.
LycraDesign Overlay is honoured to be chosen as Lycra(R)'s agency to help support it's brand benefits at the retail level
SUNING AURAYA SUITES VI and Signage
The less you explain, the better the design!
REEL WINDOW 2013 Window Display
SHANGHAI FASHION CENTER Retail Design
OLIVE TREE EVENT PGI Event Design
CHINA MOBILE Retail Design
INSHOP SHANGHAI Retail Design
BOSE VIP ROOM Retail Design
PIAOPIAO’ SUGAR Kiosk Design
Change is coming. F**k Yeah!
BOSE ROAD SHOW 2014For this concept, BOSE brief was to target younger audience with surprising displays that would depict technology and innovation.
RICO GEMS Rico gems is a high end jewellery brand with only one location in Shanghai.
MAYSU QIBAO STORE High-end cosmetic Brand from the JALA group, Maysu draws it’s inspiration from the Oriental Garden.
MACALLINE REDESIGN This is the story the biggest furniture mall group in China in desperate need for novelty, as every person stepping into it only sigh in a long and desperate: “I hate it, but there’s nowhere else I can go” – True story.
JAFF JEWELLERY BRAND’S FLAGSHIP HARBIN STOREThe objective is to give the Jaff brand an updated concept within the historical presence of the original building.
R-INCARNATION Furniture
HOLIDAY WINDOW DISPLAY Window Display
CHANDO WINDOW DISPLAY 2015 As part of 2015 Brightening Cream Campaign, Chando asked Design Overlay to create an innovative and eye-catching window display.
LU MING TANG COSMETIC STORE Lu Ming Tang is a cosmetic brand which extract it’s active ingredients from the highest quality organic teas of Longjing, providing safe detoxifying solutions to modern urban skins.
CHANDO NEW COUNTER DESIGN Chando, largest brand of JALA Cosmetics Group is one of the first brand in the mid-segment cosmetic market in China. Overlay helped the group to strategize it’s new positioning, re-centering their offer and communication on the brand’s origins, the high plateau of Himalaya.
BOSE MGM STORE As part of a new strategy for China, Overlay helped Bose create stores showcasing their mobile products.
BOSE PUDONG AIRPORT STOREBeing Shanghai biggest international airport, we decided to take inspiration from sci-fi movies visions of future spaceships. Without deviation from the norm, progress is not possible!
BOSE WINDOW DISPLAY 2014For Bose 2014/15 Christmas & Chinese New Year window display,Overlay created a new attention catcher.

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