PIAOPIAO SUGAR

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MAYSU QIBAO STORE R-INCARNATION SHANGHAI FASHION CENTER

KIOSK DESIGN:

 

1788 – Jing’An District _ Shanghai

 

PiaoPiao’ Sugar is a new growing brand of Asian deserts. As part of their expansion, Design Overlay created a new identity for their kiosks and their menu.

 

Inspired from beaches bar in Thailand, the idea was to give a impression of holidays to any fruit lovers who will come to enjoy their deserts.

We also helped the brand to re-define their offer to be more relevant to both Chinese and foreigner customers, with a more young and modern design language.

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