1788 – Jing’An District _ Shanghai
PiaoPiao’ Sugar is a new growing brand of Asian deserts. As part of their expansion, Design Overlay created a new identity for their kiosks and their menu.
Inspired from beaches bar in Thailand, the idea was to give a impression of holidays to any fruit lovers who will come to enjoy their deserts.
We also helped the brand to re-define their offer to be more relevant to both Chinese and foreigner customers, with a more young and modern design language.