Retail Design
Design Overlay is honored to be chosen as Lycra(R)'s agency to help support it's brand benefits at the retail level through designing and implementing product displays for numerous local brands using Lycra fibers in their apparel.
The wide brief included many categories such as Jeans for women & men, Toughmax (R), hosiery, Shapewear (R), Coolmax(R), Themrolite (R), sportswear and others. The comprehensive design package included windows, events, in shop displays as well as POS, from concept creation, developed into executable drawing packs, an internal wholesaling tools to constructing and installing displays for partner brands events.
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