HOLIDAY WINDOW DISPLAY:
For Bose 2014/15 Christmas & Chinese New Year window display, Overlay created a new attention catcher. This period of the year is always a very festive time for both native Chinese & foreigners. And fireworks are a real cross cultural way of celebrating, especially symbolizing happiness & good luck in China. Famous countdown will always result in a colorful & magical burst all over the world.
We used optical fiber to recreate graphic versions of fireworks, displaying the new Bose SoundLink as a central focus. These colorful settings are surrounded by skylines of famous cities from the world over, to unite everyone in one common celebration.