HOLIDAY WINDOW DISPLAY:
Christmas and Chinese New Year are important time in Chinese retail industry. For the occasion, BOSE wanted to create a warm and elegant window dressing for their stores.
The challenge we pointed out was to design a display that can catch people’s eye from far, while being adapted to the small scale of the products.
We took inspiration from a new and sophisticated graphic art named “quilling’ to imagine a generous red pattern that guide people focus toward a central piece, the clients product. In contrast with this detailed composition we detached wide illuminated letters to greet people from a distance. As a final touch, gold ribbons give a second meaning to the sculpture with a message related to the sound.